News Releases

Baltimore Life Garners Industry Kudos

For Immediate Release

OWINGS MILLS, MD, NOVEMBER 17, 2004—Baltimore Life Insurance has received recognition from two industry groups.

Baltimore Life was a "finalist" in the A. M. Best E-Fusion Award competition, at their recent meeting in Baltimore. The E-Fusion competition focuses on the use of technology in the insurance industry. The company was the only life insurer among the six finalists in the "Underwriting Management" category. Their entry, based on the INSpeed electronic application and automated underwriting system was notable because it "improves the underwriting and issue efficiency by utilizing a call center, electronic application, automated underwriting and voice-recognition signature technology."

In addition, Baltimore Life's former Chairman, Joseph E. Blair, was recognized by the Insurance Marketplace Standards Association (IMSA). IMSA sponsored a half-page ad in honor of Mr. Blair in The National Underwriter. The ad highlighted Mr. Blair's many contributions to the community, the insurance industry, and IMSA. He was one of the driving forces behind the formation of IMSA, and industry peers elected him the first Chair. Mr. Blair is retiring from the Board after serving since the inception of IMSA.

"We are proud of the recognition Baltimore Life has received from these highly respected organizations," said L. John Pearson, Chairman, President, and CEO of Baltimore Life. "E-Fusion recognizes our commitment to the sophisticated technology that 21st century agents want and need. IMSA's recognition of Joe Blair honors an exceptional individual who led Baltimore Life, and the life insurance industry, with integrity."

About E-Fusion
The E-Fusion awards, sponsored by A. M. Best, are designed to spotlight innovative uses of technology to address insurance business challenges. The awards were presented at E-Fusion 2004: The Business of Insurance, A. M. Best's fall conference devoted to current issues in insurance compliance, regulation and innovation.

About IMSA
IMSA is a voluntary, non-profit organization created to strengthen consumer trust and confidence in the life insurance, long-term care insurance and annuity products industry. IMSA members represent nearly 60 percent overall market share for individually sold life insurance, long-term care insurance, and annuity products. Members commit to maintaining high ethical standards and to being fair, honest, and open in the way they advertise, sell and service their products. An important credential only a select number of insurers have attained, the IMSA seal is a guidepost of excellence and integrity for consumers. The IMSA website is www.IMSAethics.org.

About Baltimore Life
Established in 1882, The Baltimore Life Insurance Company has served six generations of policyholders. Emphasizing building and preserving high quality assets has enabled Baltimore Life to uphold its commitments through the years. Baltimore Life is licensed in 49 states and the District of Columbia.

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